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Sendcloud Strengthens Leadership Team with Appointment of Mark Appel as Chief Marketing Officer

Sendcloud names Mark Appel as CMO to boost global brand and adapt to evolving e-commerce trends
March 13, 2024

Sendcloud, the complete shipping platform for e-commerce, reinforces its executive team with the appointment of Mark Appel as its new Chief Marketing Officer (CMO) on March 18, 2024. Appel will drive Sendcloud’s global marketing efforts, amplifying brand awareness and strengthening market leadership while advancing its mission to solve shipping globally.

In today's competitive e-commerce landscape, providing a seamless shipping experience has become a crucial factor in building customer loyalty and satisfaction. To keep up with the evolving demands of consumers, online retailers must be adaptable and offer flexible delivery options. A recent study conducted by Sendcloud underscores this imperative, revealing that 73% of consumers prioritise selecting precise delivery times, with 55% seeking the flexibility to alter their delivery preferences even after shipment.

"Consumers are increasingly demanding, expecting to be able to decide where, when, and how to receive a parcel. Without the right shipping software, it can be challenging for retailers to offer this level of flexibility," said Rob van den Heuvel, CEO of Sendcloud. "With Mark's extensive marketing experience at leading SaaS companies, I am confident that his expertise will be a significant asset in driving Sendcloud's growth as we continue to shape the future of e-commerce delivery."

Bringing over 30 years of experience in B2B sales and marketing, Appel is a seasoned marketer and established SaaS-leader. Mark has a proven track record of accelerating revenue growth and building brands for various software companies, serving as a CMO at companies like Exact,, and Backbase. Appel steered successful SaaS transitions while fostering exponential revenue growth as a pioneer by introducing demand generation and marketing automation initiatives.

“As consumer behaviour increasingly favours flexible delivery, Sendcloud’s decade-long experience in streamlining shipping processes positions it perfectly to meet this demand head-on. Together with merchants and carriers, which are at the core of our platform, we have a unique opportunity to elevate the delivery experience for end-consumers,” said Appel. “Acknowledging marketing’s key role in capitalising on this trend, I’m eager to leverage my expertise in demand generation and brand building. Given Sendcloud’s huge market potential and its so-called ‘no-bullshit culture’, the decision to join its mission to solve shipping globally was an easy one.”

About Sendcloud

Sendcloud is the complete shipping platform for e-commerce – enabling retailers, marketplaces, and fulfillment companies to scale their operations and deliver great shipping experiences.

Today's consumers want to decide where, when, and how they receive an order. But meeting their needs while still making a profit is a challenge. Sendcloud solves this by centralising and automating the entire shipping process. From label printing to branded tracking updates and returns management, Sendcloud lets you own your shipping from checkout to returns.

Backed by Softbank and trusted by 25,000 companies across Europe, Sendcloud is on a mission to solve shipping globally.

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