In the race to win over Twitter's migrating users, T2, a promising contender, unleashes a powerful feature that even Meta's Threads lack: Direct Messages (DMs). Users' top requests are fulfilled as T2 rolls out DM support, setting it apart from its buzzy competitors like Threads, Bluesky, and Mastodon.
While T2's DMs aren't end-to-end encrypted, they offer a private space for users to connect. To combat spam and harassment, T2 integrated nudges that encourage users to revise potentially offensive messages. This move aligns with T2's commitment to fostering a "kinder, safer public square," a vision that Twitter and Google veterans fostered behind the company.
Bluesky, another Twitter rival, faces scrutiny due to moderation missteps. In contrast, T2's focused approach has amassed around 15,000 users, a number set to rise. However, their stance on decentralization remains cautious, considering its challenges to community moderation.
As the battle for users' loyalty unfolds, T2's strategic moves and emphasis on safety and trust position it as a strong competitor in the ever-evolving social media landscape. The stage is set for exciting developments as T2 redefines the Twitter alternative experience.